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How To Expand Your Business Through Maximization of Customer Participation

When considering expanding your business, focus on maximizing customer participation in your marketing and promotion campaign. The more consumers feel connected to your business through being able to contribute ideas for product display, advertising initiatives and discount options, the more likely these patrons are to shop at your store. This methodology can be applied to a variety of businesses. Invite suggestions and comments from your customers, through ballots and via online comment forms. It would be great to even offer a prize or a coupon for the most original and useful suggestions. Also the best comment could be featured online or onsite at your company.

Depending on the type of business you operate, your consumer involvement will vary. Perhaps a clothing store could allow shoppers to participate in a fashion show. Obviously there would need to be an adequate and professional registration & screening process. Consumers who sign-up as contestants, are likely to only purchases from the store that has the most excellent contests. Likewise, consumers who are enthusiastic about wanting to showcase your stores clothes will surely want to buy them.
Marketing for customer inclusiveness can also be applied to businesses in food services. If you operate a restaurant, or other food service business, then you might want to hold a draw, for at least ten customers, which offers a complimentary cooking lesson. This culinary demonstration would feature the main chef of the eatery and encourage attendees to prepare meals at the event.  Also, guests should receive copies of recipes, from the session, to take home with them.
Supermarkets, or superstores, could offer a super-shopper a shopping-spree. This privilege could be offered to every 100th shopper, daily or weekly. Smaller venues could offer prizes or discounts to customers who frequently redeem coupons at the store. In Toronto, great coupons can be obtained from:
Service related companies could request customer reviews. Prizes could be offered for the best written comments on improvement. It is surely better to request comments / constructive criticism, than to have complaints brought by disgruntled customers. A competition for the best submitted suggestions will encourage consumers to share their opinions, and also simultaneously promote your business. Consumers will be happy to offer ideas for service / product improvement. Customers, who will take the time to write a well-written remark, are loyal and committed to the improvement of your company.
Businesses in the same shopping mall could merge campaigns when developing contests for customers. Patrons who shop at the mall will be more apt to shop there regularly, if they know they will be eligible to win a contest or prize. Even competing companies could participate in a similar customer reward / loyalty process. Visitors to the mall could purchase, at one company or the other; but it is likely that a customer will occasionally want to sample the competing company’s products. Competition is a great way to generate business for many businesses.
Written by: Zack Steel of